Early SEO decisions for arqora.be
A technical note on the early indexing, canonical, sitemap, and crawlability decisions behind arqora.be.
Quick Summary
The first SEO work focused on making arqora.be crawlable without exposing duplicate deployment URLs.
Canonical URLs, sitemap entries, robots rules, and metadata were treated as infrastructure, not decoration.
The goal was to make the site understandable to crawlers before adding more public pages.
The first concern
A new domain needs clear signals. If crawlers see multiple hostnames, weak canonical tags, or missing sitemap entries, the site can look inconsistent even when the content is correct.
Arqora's early SEO work focused on reducing that ambiguity and making the primary domain the only version that matters.
What needed to be clear
The canonical URL should point to arqora.be, the sitemap should include real public pages, and deployment preview URLs should not become the indexed version of the site.
These decisions are small, but they shape how search engines understand the project during its first crawl cycles.
Why this is engineering work
SEO is often treated as copywriting, but the early work here is closer to infrastructure. It is about routing, metadata, generated files, and stable public URLs.
Getting those details right makes future pages easier to discover and harder to misinterpret.